Will Sears’ Craftsman Sale Confuse Consumers?

Sears (NASDAQ: SHLD) has sold its Craftsman tool brand to Stanley Black & Decker (NYSE: SWK) in a deal that could be worth up to $1 billion. It’s not a simple sale, however, as Sears will retain rights to manufacture and sell the tool brand in its stores for 15 years. …read more

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