Will “Overwatch” Be Activision’s Best Franchise?

Just as movie studios depend on franchises to help bolster profits while reducing the risk of making new films, video game publishers depend on franchises to keep players engaged and buying more titles. Activision Blizzard’s (NASDAQ: ATVI) latest, Overwatch, could be most profitable new franchise the industry has ever seen. …read more

Read more here: Will “Overwatch” Be Activision’s Best Franchise?

Category: ATVI

Leave a Reply

%d bloggers like this: