Why Philip Morris Could Own the U.S. E-Cig Market

As Philip Morris International (NYSE: PM) prepares to submit its application for FDA approval of its next-generation iQOS electronic cigarette, it has a clear target in mind: domination of the U.S. e-cig industry. If the device is successful, Philip Morris will hold a huge competitive advantage over the competition, one the regulatory agency all but assured when it enacted its deeming regulations on such products this summer. …read more

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Category: PM, BTI

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