Sprint Hires a New Chief Digital Officer

Sprint (NYSE: S) wants to improve its digital customer experience, and has named a new chief digital officer to make that happen. Rob Roy has been appointed to the position at the telecom giant, where he will “focus on leveraging multi-touch personalization and marketing automation to build an end-to-end digital customer journey across all device types,” according to a press release. …read more

Read more here: Sprint Hires a New Chief Digital Officer

Category: S, TMUS

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