Return of an Old Favorite Moves the Needle for WWE

When it launched its streaming network, World Wrestling Entertainment (NYSE: WWE) lost some of its ability to make big money from limited-appearance attractions. It used to be that a visiting celebrity or a former wrestler coming back (think Dwayne “The Rock” Johnson or “Stone Cold” Steve Austin) could spike some interest, leading to a major increase in pay-per-view (PPV) buys. …read more

Read more here: Return of an Old Favorite Moves the Needle for WWE

Category: WWE

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