Kraft Heinz Forming Food Joint Venture With Oprah

In a somewhat offbeat tie-up of large corporation to well-established celebrity, food giant Kraft Heinz (NASDAQ: KHC) and Oprah Winfrey are joining forces. The company and the media star are forming a joint-venture called Mealtime Stories, Kraft Heinz revealed in a brief press release Wednesday. According to Kraft Heinz, Mealtime Stories’ “mission is to create a new line of food that will make real, nutritious products more accessible to everyone.” It said that the first products will be ready to eat, refrigerated goods “across multiple categories.” Kraft Heinz will initially develop, produce, market, and sell Mealtime Stories’ offerings in the U.S.; 10% of the joint-venture’s profits are to be donated to charities focused on the eradication of hunger. …read more

Read more here: Kraft Heinz Forming Food Joint Venture With Oprah

Leave a Reply

%d bloggers like this: