Is JAKKS Pacific Following Hasbro’s Playbook?

Toymaker Hasbro has separated itself from the competition by using its portfolio of games and characters to develop diversified revenue streams from movie and TV show production. Although not nearly as successful as Disney has been at exploiting its Marvel Comic Universe on the big screen, Hasbro has done well for itself by parlaying its partnerships into TV fare, and has a stake in Discovery Communications’ cable networks. …read more

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Category: JAKK

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