Gap Tries to Recapture ’90s Magic with Retro Line

Like many stores at the mall, Gap (NYSE: GPS) has been struggling to recapture its past glories. During the 1980s and 1990s, the brand was hip, hot, and in heavy demand. But in recent years, that demand has cooled, leaving the retailer looking for ways to connect not only with younger customers, but also to bring back the older ones who made the company cool in their youth. …read more

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