Fitbit Buys Pebble; Should You Buy Fitbit?

Already the king of wearables, Fitbit (NYSE: FIT) is betting it can also be the king of smartwatches. On Wednesday, the company announced it had acquired “specific assets of Pebble, including key personnel and intellectual property related to software and firmware development.” Hardware isn’t part of the deal, which, according to reporting by Bloomberg, totaled less than $40 million. …read more

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Category: FIT

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